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In search of purpose: Sail into the blue ocean

<Photo: Lands End, San Francisco>

Many organisations have embarked on their blue ocean journeys in their search for growth and new markets, to find their purpose. 

Paradoxically, one of the key components of successful blue ocean thinking is “humanness” - inspiring people and giving them the confidence to venture into the deep blue ocean.  

But many organizations have internal silos that are resistant to change.  They have anchored their thoughts with mindsets like “we’ve always done business our way” or “these are lines that cannot be crossed”.  It's not easy for organisations to sail beyond their perceived safe harbors and are still stuck in shallow waters.  #alwaysbelieve “When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.” - Steve Jobs , quoted in “Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth” 

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